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Essential SEO KPIs for Every Marketing


Last Updated on August 10, 2023 by sourav sahu

What are important KPIs for SEO? Is your SEO plan working well enough? How can you be sure that your efforts produce noticeable results? What can you do to improve the functionality of your website?

You can get the answers to these questions by monitoring the appropriate performance metrics. 

essential SEO KPIs

What are Seo KPIs? 

SEO KPIs serve as a monitoring tool that helps you determine which strategies are effective and which are not. Most importantly, keeping an eye on the proper KPIs is the best method to save time and money by avoiding investing them in activities that don’t result in the desired profit. This article highlights essential signs that marketers need to be aware of.

1. Organic traffic

The KPIs measure the total number of individuals who access your website through organic search results. Its growth indicates you have succeeded in your primary SEO goal of increasing the volume of people who view and visit your website.  

2. Search rankings

It’s no secret that the better your website performs for the pertinent keywords, the higher it’s ranking. A critical KPI is search rankings because they directly indicate how well your SEO is working.

Once you get greater search rankings, you will soon accomplish your other goals, like generating visitors, leads, and conversions.

3. Search Visibility

Search engine visibility is the frequency at which your domain appears in search results for the terms it is rated for.

Monitoring search visibility will allow you to see the good dynamics even before your website starts receiving visits. This result could be a key motivator for your SEO-related work.

The search engine visibility score is quite helpful if you want to monitor the early results of website enhancement.

4. Links

For content marketers and SEO professionals, links should always be considered a crucial SEO parameter. Backlinks are currently one of the most significant variables influencing rankings.


It means that the key component of your SEO approach should be link building. In addition to failing to increase your site authority, acquiring low-quality connections will negatively impact your website’s ranks. 

5. Organic CTR

An indication of performance, the click-through rate (CTR), measures the percentage of users who click on your link compared to users who see the complete search results.

So, a high CTR also means a high traffic volume.CTR is an important ranking factor as well in search engines.

6. Branded traffic

Branded traffic is the volume of visitors from users who entered search keywords containing your business name. Branded traffic ought to be your main KPI if building brand awareness is crucial for your company (and it should be). 

7. Bounce rate

This indicator represents the percentage of site visitors who left without further action. This is another significant signal that search engines consider when deciding on rankings.

Depending on your industry, your typical bounce rate should be between 40% and 60%. The page does not correspond to the search query if the proportion is excessively high. 

8. Dwell time

Dwell time means the time duration that a visitor spends on your website before leaving. This metric depends on factors like content quality, the value that your content adds to the users, and the UI of your website.

You need to use Google Analytics to track the average dwell time of your website’s individual pages

10. Conversions

In addition to the dwell time, it’s also important to track conversion rates. This metric shows how many visitors take the desired action after landing on your website. It may be making any product purchase or subscribing to your email.

11. Social media engagement

Social media engagement is a very important KPI to track nowadays. If you don’t have social media you will find it difficult to grow organically during the initial days of starting your website.

That’s why you open different social media platforms and promote your website. You should study the various engagement metrics like the number of likes, shares, comments, and views.

Use a tool like Hootsuite Insights to track social media engagement for posts that mention or link to your website.

12. Site Speed

Website speed is one of the most important factors when SEO is concerned. If your website is slow to load, visitors may exit your page before the full loading of the website and visit your competitor’s websites.

It affects search engine results pages (SERPs), as users are more likely to click on a result that loads quickly. So,you need to make sure that your website is loading quickly and smoothly to appear on the top of Google Search Engine

essential sep kpi
essential seo kpi tips


The outcomes of SEO attempts to enhance traffic to a webpage or website, including keyword targeting, internal linking, and backlinking, among many other techniques.

Monitoring these 12KPIs will give you valuable insights into how well your website is performing from an SEO perspective.

Use this information to make necessary adjustments to improve your ranking in SERPs, increase traffic levels, and boost conversion rates.

So, the most precise method for assessing SEO performance is utilizing SEO indications gathered from analytics.  

Frequently Asked Questions(FAQs)

What are important KPIs for SEO?

There are many important KPIs and factors for SEO. But some common factors are already mentioned above on our blog. Again mentioning the headings and those include-
Organic traffic, Search rankings, Search Visibility, Links, Branded traffic, Bounce rate, Dwell time, Traffic levels, Conversions, Social media engagement, and Site Speed.

What are the 3 main areas of SEO?

Keyword research
On-page optimization
Off-page optimization and other promotions

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I am an electrical engineer and content creator at who writes on technical and informational content and how to type content. As someone with good knowledge in both the tech and digital marketing industry, I am excited to share my knowledge and insights with others. Connect with me: LinkedIn | Instagram | Facebook

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