When you run an online store, search engine traffic becomes your lifeline. You are not just competing with big websites, but also with small sellers who know how to show their products at the top of Google. If your products don’t appear on the first page, people won’t find you. That is why you need the right SEO tools that make your job easier, faster, and smarter.
You might be handling hundreds of product pages. Some of them may not be showing in the search. Some may load slowly. Some may need better content. With the right tools, you can fix these issues without wasting time. So, if you are serious about bringing traffic to your store and getting more orders, then keep reading.
Let us now look at some of the best SEO tools that are made to help people like you who are running e-commerce websites.
Ahrefs
Ahrefs is one of the most useful tools when you want to know what keywords are working for others and what kind of backlinks they are getting. You can also use it to check which keywords you should target.
What You Can Do With Ahrefs
- Track the websites that are linking to your product pages
- Find keyword ideas that people are searching for
- See which of your pages are getting clicks and which are not
- Compare your website with your competitors
If you are trying to grow your online store in a very competitive niche like fashion, beauty, or electronics, then this tool gives you strong data that helps to improve your content and keyword plan.
SEMrush
You can call SEMrush your all-rounder tool. From finding new keywords to tracking your ad campaigns, this tool covers everything you need.
What You Can Do With SEMrush
- Check the position of your keywords in Google
- Plan Google Ads and track how your paid product ads are performing
- Find what keywords your rivals are targeting on their pages
- Get detailed SEO audit reports for your product pages
This tool works best if you are doing both paid ads and organic SEO. You will be able to plan both side-by-side using just one dashboard.
Google Search Console
You do not need to pay anything for this tool. But what you get is very powerful.
What You Can Do With Google Search Console
- Check how many people are visiting each of your product pages from Google
- Find if any of your products are not showing in the search results
- Fix any issues that Google found on your website
- Check Core Web Vitals to see if your pages are loading properly
If you want to keep your website clean in the eyes of Google, then using Search Console daily is a must.
Moz Pro
If you are new to SEO and running a small store, then Moz Pro is one tool you can use without confusion. It gives you clear advice in a beginner-friendly way.
What You Can Do With Moz Pro
- Find keywords that are easier to rank
- Track if your product pages are improving in search or going down
- Get page-level suggestions to improve your title, description, and tags
This tool is good if you are just starting out and want to understand what you should fix first on your store.
Screaming Frog SEO Spider
When your website has too many products and categories, you may not know what issues are hiding inside. Screaming Frog gives you a full scan of your website like an X-ray.
What You Can Do With Screaming Frog
- Find broken links, duplicate content, or missing tags
- Check if your website structure is easy for Google to crawl
- Know which pages are taking time to load
This is a technical tool. If your store has more than 100 products or many categories, then it is very useful to run this tool every week.
Yoast SEO (For WordPress)
If you are running your e-commerce store on WordPress, then the Yoast SEO plugin is a must. It works in real-time while you are writing or updating your pages.
What You Can Do With Yoast SEO
- Improve your product titles and descriptions while editing them
- Create sitemaps so that Google finds your pages faster
- Make sure your content is easy to read
Yoast is very helpful for beginners and works well if your store is small to medium-sized.
BrightEdge
If your online store is big and you are running it like a full business with many teams, then BrightEdge gives you advanced insights.
What You Can Do With BrightEdge
- Find what kind of content your customers are searching for at each stage
- Track how your product pages are performing week by week
- Watch what other e-commerce companies are doing in your industry
This is not a basic tool. It is used by large teams or bigger brands who want full control and reporting for every content update.
Extra Tip: Use More Than One Tool
You do not need to buy every tool at once. But using two or three together gives you better data. For example, you can use Google Search Console (free) with Ahrefs for backlink ideas and SEMrush for ads. You can also take trial versions of paid tools before buying.
Conclusion
Every e-commerce website has one aim—to get more orders. But people will not buy if they cannot even find your product in a search. That is why SEO tools are not just optional, they are your daily helpers. These tools help you to fix broken pages, improve your rankings, check your competitors, and plan better content.
If you are a solo store owner or a small team, you can begin with tools like Google Search Console, Moz, or Yoast. If your business is growing fast, try SEMrush or Ahrefs. And if you are running a large store with hundreds of products, go for Screaming Frog or BrightEdge.
You can grow slowly. You can grow smartly. But you need to pick the tools that match your store’s current level. And if you are looking for a made-in-India on-page SEO tool that is very easy to use for beginners, then you can try Seosets.com. You can use it to improve your titles, keywords, and technical SEO without any confusion
